Sunday, July 27, 2008

Gillette is smart

Gillette has been using the best golfer in the world, the best tennis player in the world and the best ... soccer player in the world. Tiger Woods, Roger Federer and Thoren Furry? er, Theo Fleury? Er, Franz Ferdinand? Well, whatever, point is, he's a soccer player ... Amercians won't buy stuff from soccer player ... they will however, buy something from ... Derek Jeter. Fox aired, what I assume was the first of many Gillette spot featuring Jeter, and he even takes a shot at Woods for not playing a real sport. Imagine how Furrball felt with those guys? Right, thanks for coming soccer guy, here's your last paycheck, there's the door. And don't forget your shin guards.

Oh, and the Yankees are very quietly looking like the best team in baseball. They're 8-0 coming off the break and showing no signs of slowing. I was worried Tim Wakefield's knuckleball would cause problems, much like the 12:10 showing of The Dark Night is causing problems for this entry ...

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