Wednesday, February 18, 2009

And now for something completely different


Derek Jeter is one of a handful of athletes featured in a new Gatorade “G” commercial.

Sir Jeter the Gifted.

It’s a knockoff of “Monty Python and the Quest for the Holy Grail” complete with livestock catapulted from a castle and a bizarre, mime pop/lock dance routine. I’m not sure what that had to do with “Holy Grail” but anyway ...

It’s a fair effort by Gatorade, with likeable athletes/pitchmen, Jeter, Kevin Garnett and (I think) Jimmie Johnson (the NASCAR driver - he’s not an athlete) dressed in goofy, ill-fitting suits of armor. Misty May and Kerri Walsh are wasted as a two-headed ... thing, a shaky nod I assume to the three-headed giant from which Sir Robin “bravely ran away.”

Most commercials are uninspired.

Bravo to Gatorade.

Here's the youtube link if you haven't seen it:

http://www.youtube.com/watch?v=R_jJoGDG4UE

It's nearly 9 minutes long.

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